Dr. Katerina Tsetsura
Katerina Tsetsura, Ph.D. is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the USA. Dr. Tsetsura is internationally known for her work in global public relations and media transparency. She is the author of over 50 peer-reviewed publications and more than 100 conference proceedings and papers in global public relations, ethics, media transparency, social construction of public relations, women in the field of strategic communication, and public diplomacy.
Dr. Katerina Tsetsura also practices what she researches and teaches: she serves as a consultant to companies, governments, and non-profits in various industries, such as aerospace and aviation, automotive (personal and commercial), heavy machinery, tourism and hospitality, and media, art, and museum management. Dr. Katerina Tsetsura is a recognized global expert in communication audit; geo-branding; issues management; strategic planning; sustainability and organizational capacity analysis; development of public relations research and evaluation methods; and campaign’s advanced research, measurement, and evaluation training and monitoring.
In 2021, Dr. Tsetsura joined a multidisciplinary team OU CHEPS to research socially just ways of carbon-free hydrogen production. Most recently, these efforts resulted in the $3.6 mln. research project RANGE, supported by NSF, with Tsetsura as a co-PI.
Dr. Katerina Tsetsura actively serves the profession of public relations in various roles. In the past, she was a Chair of the Global Affairs Committee of Public Relations Society of America (PRSA). Chair of the Public Relations Division of the International Communication Association (ICA) and of the National Communication Association (NCA), and Secretary of the Public Relations Division of AEJMC. Tsetsura has been a member of the Global Commission on Public Relations Education for over a decade. She is also a member of editorial boards of several international peer-review journals, including Communication Theory, International Journal of Strategic Communication, Public Relations Review, and PR Journal.
Dr. Katerina Tsetsura is proud to be a member of the Arthur W. Page Society.
Dr. Katerina Tsetsura received her degree of Specialist with Diploma in Journalism (with emphasis in Advertising and Public Relations) from Voronezh State University in Russia, M.S. in Communication from Fort Hays State University, USA, and Ph.D. in Communication from Purdue University, USA.