This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia.
Praise for "Strategic Communications in Russia"
"The editors... created a unique and indispensable English language resource for a wide array of readers with an academic and/or applied interest in strategic communication(s) in Russia." JMCQ
Tsetsura and Kruckeberg "have assembled a sweeping analysis" of strategic communications in Russia... and "have made a significant contribution to our understanding of the importance of Russian strategic communications, as an area of scholarly inquiry, professional education, and practice, in contributing to the persuasive arts utilised by all role players in business, society, and global politics arenas."
Journal of International Communication
Media Transparency Publications
Transparency, Public Relations and the Mass Media
Combating the Hidden Influences in News Coverage Worldwide
© 2017 – Routledge
"As a former journalist who moved into communications-related research, I found this an engaging and honest book that makes an impression, correctly identifying the multiple shades of black and white that can exist, without aggressively taking one side and hectoring adherence to a desired cause." JMCQ review
About the book: This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.