Current Collaborative Projects

#Agents - Young People's Agency in Social Media

The main objective of this research project is to focus on how young people act in social media environments –both as influencers and as targets of influence. We will examine how young people’s agency is constructed in digital (social) media and how media affect young people’s identities, world-views, emotions, well-being, privacy, safety and security. This research project is sponsored by the National Academy of Finland (NSF equivalent in Finland) and is developed in consortium together with University of Helsinki, University of Jyvaskyla, JSBE, and National Defense University of Finland.

Global Capabilities in Public Relations and Communication Management

The Global Capability Framework for Public Relations and Communications Management is a two-year research project (2016-2018) designed to be used by public relations professional bodies and practitioners around the world. The project will also influence public relations education of the future. The project was funded by the University of Huddersfield and supported by the Global Alliance for Public Relations and Communication Management (GA).

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Media Transparency Projects

Black Box of Content Marketing

This international and interdisciplinary research consortium combines leading Finnish research teams 3 complimentary scientific perspectives: business research that looks into customer experiences and business development, media research that understands media contexts and audiences, and organizational communication that has insights in different ways of influencing.

A Comparative Study of Media Transparency Practices in Europe

The research team will develop an empirically based interactive Global Media Transparency Map to highlight similarities and differences of media practices and ways to understand of media transparency around the world. 

TAO: Transparency of New Forms of Media Advertising Online (Finland)

This 2-year research project analyzes the rising phenomena of native advertising, branded journalism and sponsored content by combining three academic traditions to explain them: media transparency, content marketing and public relations. 

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Other Projects

University without Borders conducted the first three workshops (in Russian).

Katerina Tsetsura conceptualized the series “Academic Publishing Kitchen” for the online project "University without Borders" and conducted the first three workshops (in Russian).

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© Katerina Tsetsura - 2017-2020  |  United States |  tsetsura@ou.edu

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