THE PROJECT

Media transparency is a building block for professional media development that is based on trust between the media and the audience (Tsetsura & Kruckeberg, 2009). I have been researching media transparency for more than 10 years. The current five-year project will expand and enrich our understanding of media transparency from the perspectives of both, journalists and public relations professionals and help to expland global media transparency research by developing a theoretically grounded and methodologically solid framework that will result in a series of comparative studies on media transparency worldwide.