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Collaborative Projects

A Comparative Study of Media Transparency Practices in Europe

The research team will develop an empirically based interactive Global Media Transparency Map to highlight similarities and differences of media practices and ways to understand of media transparency around the world. 

TAO: Transparency of New Forms of Media Advertising Online (Finland)

This 2-year research project analyzes the rising phenomena of native advertising, branded journalism and sponsored content by combining three academic traditions to explain them: media transparency, content marketing and public relations. 

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