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Media bribery study identifies potential problem countries

September 11, 2003

A communication study shows that bribery of the media is most likely to occur in China, Saudi Arabia, Vietnam, Bangladesh and Pakistan, says a Purdue University communication expert.

"As the world becomes more global and more American companies work with international media, it's important for American journalists and public relations practitioners to understand the ethics in other countries," said Katerina Tsetsura, a doctoral candidate in the communication department.

Tsetsura, along with Dean Kruckeberg, professor of communication at the University of Northern Iowa, developed a comprehensive index that ranks 66 of the world's nations on the likelihood that print journalists at daily newspapers would seek or accept cash from government officials, businesses or other news sources, for news coverage. The study was released this month by the Institute for Public Relations.

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